Unnew Journals
A community space celebrating authenticity, playfulness, and real connection.
Client:
Unnew Journals
Service:
Brand Identity Design, Digital Design
Context:
Unnew Journals began as a vision for an intimate space where people gather to show up authentically; imperfect, real, and unfiltered. The brand needed to capture this earnest belonging while weaving in a playful, offbeat spirit.
Approach:
We crafted a welcoming logo with soft, curved "page-like" edges echoing the raw beauty of journals which are daily collections of our truest selves. Playfulness sparkles through a vibrant colour palette and whimsical brand marks.
Impact:
Event attendees praise the logo's charm and how the brand's cool, playful vibe carries through events and social channels where people feel seen and connected.
